Conceptual SEO

What is SEO?

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SEO is the abbreviation of “search engine optimization” or “search engine optimizer”. It is quite a strange term, since we are not optimizing any search engines. It is a term invented in 1997 to describe the process of achieving top rankings in the search engines for a website’s most relevant keywords, something that had been going on for over a year already.

In the old days, SEO mostly consisted of optimizing the content of a page and the meta tags. Search Engines did not yet use off-page factors in the algorithm of their search results. Larry Page, one of the founders of Google, was the first to add off-page factors to the order of rankings by use of counting and evaluating links from one website to another. From then on SEO included link building as well.

Now, SEO is a complex and ongoing process with many factors included. It is becoming more and more difficult for a webmaster to manipulate all these factors. As a result SEO is becoming a separate occupation and SEO expert is often not the designer or manager of the website.

Large companies can hire all the experts in the field, or outsource the SEO work to specific SEO companies, while owners of smaller websites often do basic SEO themselves.

When you have a website, but not the traffic or sales that you expect, it is time to start to read on topics as Search Engine Optimization and Link Development. There are a lot of things that you can do by yourself or outsource. But you do need to take time to understand and learn some SEO techniques before barging on a project. The internet is a good place to learn. Here at this blog, you will be able to read all the basics of SEO, in order to do some yourself and outsource some basic jobs.

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