Search Engine Optimization | SEO | Link Building

Archive for September, 2009

Link Building: Important Factors to Consider

September 2nd, 2009 | Author: Michiel

Many link building strategies have a wide range of benefits however there are also many options that give no benefit at all or provide only short term benefits. We all value our time and especially our money so we need to avoid those link building strategies that waste our time and money and concentrate on the strategies that will give us the best results possible. In considering the different options for promotion and optimization for your business and website with link building there are details you need to know before you start.

So what should you know and do before you start in your quest to obtain incoming links from websites?

a) Relevancy to your topic: The links you obtain are they from pages that have a related content with your websites keyword topics.

When you obtain links from a topically related website these are the ones you need for your keyword targeting. These kinds of inbound links will increase your website popularity and they will also improve your overall website general search engine ranking or visibility. Links from topically related websites, which are called contextual back links, do wonders to increase the website rankings for particular phrases and keywords.

b) The website you are getting a link from is it a website that is already popular with human visitors as well as search engines.

The popularity of a website does matter and there are two important things to consider regarding the incoming links and the popularity of the website they come from.

i) Does the website have a high profile with search engines?

ii) Does the website actually deliver real people that visit the pages your website link is listed in?

The websites that you need to obtain links from should have an actual people readership giving a high “internal page” visibility within search engines. As an example there are a high proportion of article directory websites which use the “article marketing” link building method. They generally have a high page ranking on their home page but often the internal pages are not popular and the page ranking does not follow through to any other pages. That means they have people who submit articles but there are not actually any people who are reading the follow on pages of their website.

c) The links that you use will they be crawlable by the search engines and will they provide value.

A most important factor relative to beneficial link building is defining whether a link can be crawled by search engines or not. Also important is whether the value is passed on to the receiving website, or your website. When you receive inbound links from the following situations you may actually hinder any benefits from your work in developing your link building strategy. So if you are considering a link from a website with any of the below points noted your best option is to stay away from that site altogether and concentrate on other website opportunities.

- Links included on pages that are disallowed by the robots.txt.file

- Outbound links that have the rel=nofollow tag attached

- Links on websites that have a disorderly internal linking system or with broken pagination prohibit the ease of crawling to the page where your website link is listed.

- Any links on pages that meta robots have tagged as “nofollow” or “noindex”

- Links on single pages or a website or orphaned pages as they are called that do not form part of a flowing linking internal system.

d) What kind of links are they? Dynamic redirection links, static links or direct links?

In consideration of your link building program you have to be sure that all the inbound links are one-way static links. Often you will find that website owners, who are trying to avoid passing Page Rank, will often redirect their search engine robots and their users via their own website as opposed to linking directly to your website. If these are correctly completed you still gain assistance in getting targeted website visitors through the links and it will increase the times search engine rotors crawl your site however dynamic redirection links will not pass Page Rank. So if you are wishing to increase your website page rank then ensure that you are using websites that have one way or static links. Avoid the websites with dynamic redirection links.

e) Are you able to use your own anchor text?

If you are building links to increase name branding or to improve your websites ranking relating to specific keywords then you need to be able to decide for yourself the anchor text that is being used as this is a major factor in the link building process. When you are able to use keyword focused anchor text, or descriptive text shown with a hyperlink, this can help your websites keyword targeting.

There are a wide variety of link building strategies available for online business owners but as stated they do not all provide the maximum variety of benefits. In your decision to choose a linking program for your website make sure that your inbound links are improving your website visibility but also your position in the major search engines as well as being able to attract real people to your site from the links. Now you have the basic information that should assist you in your goal, get to it!

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Posted in link building |

Tags: deep linking, keywords, link building, seo, tips | 4 Comments »