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The Importantce of getting SEO Consultancy before starting Your link building Campaign

October 12th, 2009 | Author: Michiel

Although the concept of link building might seem very straight forward, there’s more to it than just getting those links.

Your overall link profile is very important. It keeps on amazing me how many people have no clue, yet spend a lot of money on buying links or link building services.

2 of the most common problems many web site owners make;

1) Only links to the homepage – and even worse – trying to get your homepage to rank for all your keyphrases – big mistake!

2) Ignoring the links from your own pages – what a waste!

Now, before I go on; this blogs offers basic information about SEO and link building, but every site is different, that’s why you don’t have to be shy to contact me and ask advice. That’s what we do as SEO-consultants and we do it for free.

Free? What’s the catch? I hear you think. Simple; I want you to be impressed by our SEO knowledge, dedication to personal service and especially my honesty, this so I can convince you to order from us. Point being; SEO is an ongoing process, partly because some of your links will lose value or even disappear all together, but that’s not the biggest issue. The main reason why you can never stop with SEO is simply because the other sites want to jump over you in the rankings and therefore are spending time and money on their own SEO and link building. So, just to maintain a position you already have to keep on going with your SEO.

In other words, each time I can convince a new client to start ordering from us, I know that we’re in business for a long time to come. Not just because you’ll need it, but also because we will do whatever it takes to keep you satisfied and so to keep getting your orders.

You see, honesty is 1 of my strong points. But ok, enough about me and our free SEO-consult service. Back the issue at hand; typical SEO mistakes to avoid.

Ok, problem 1) – only links to the homepage.

Let me go straight to the solution and the reasons why to do this differently; first of all it doesn’t look natural, but even more so; links accumulate value. 10 links to 10 pages is worth more than 100 links to 1 page. Because the way google calculates links and their value, which they express in PageRank (PR), it simply gives more value to have links to as many pages as possible. let me put it like this; links pointing to the same page add up, while links pointing to different pages, and of course those pages linking to each other get multiplied! that’s your gain.

Another example in this category; many times a get a new client who made the mistake of getting homepage links only, and as usually that shows as the homepage might have PR3-4 for example, while the sub-pages have PR0 or even PR non-available. whenever I’m able to convince the site owner to finally get links to the sub-pages, it usually just takes a few links to each of those pages to get those pages all of a sudden to jump from PR0 to PR3-4 just like the homepage, and I’m not even talking about high PR links, not just some of the easy to get (=cheap for you) links will do.

This brings us to the point about links from your own pages. Well, once your own internal pages actually have value, you can use those pages to link to any other page, and even more so, with the exact keyphrase as anchor text, as you need it.

I find it amazing how many people don’t realize that many times the very best links you can actually get are links from your pages, in other words links that are right there for you to grab with a minimum of effort.

That’s it for now, keep reading this blog for tips and advice, but don’t hesitate to contact us for free SEO consultancy or a SEO-quote.

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