Search Engine Optimization | SEO | Link Building

Posts Tagged ‘deep linking’

Link Building: Important Factors to Consider

September 2nd, 2009 | Author: Michiel

Many link building strategies have a wide range of benefits however there are also many options that give no benefit at all or provide only short term benefits. We all value our time and especially our money so we need to avoid those link building strategies that waste our time and money and concentrate on the strategies that will give us the best results possible. In considering the different options for promotion and optimization for your business and website with link building there are details you need to know before you start.

So what should you know and do before you start in your quest to obtain incoming links from websites?

a) Relevancy to your topic: The links you obtain are they from pages that have a related content with your websites keyword topics.

When you obtain links from a topically related website these are the ones you need for your keyword targeting. These kinds of inbound links will increase your website popularity and they will also improve your overall website general search engine ranking or visibility. Links from topically related websites, which are called contextual back links, do wonders to increase the website rankings for particular phrases and keywords.

b) The website you are getting a link from is it a website that is already popular with human visitors as well as search engines.

The popularity of a website does matter and there are two important things to consider regarding the incoming links and the popularity of the website they come from.

i) Does the website have a high profile with search engines?

ii) Does the website actually deliver real people that visit the pages your website link is listed in?

The websites that you need to obtain links from should have an actual people readership giving a high “internal page” visibility within search engines. As an example there are a high proportion of article directory websites which use the “article marketing” link building method. They generally have a high page ranking on their home page but often the internal pages are not popular and the page ranking does not follow through to any other pages. That means they have people who submit articles but there are not actually any people who are reading the follow on pages of their website.

c) The links that you use will they be crawlable by the search engines and will they provide value.

A most important factor relative to beneficial link building is defining whether a link can be crawled by search engines or not. Also important is whether the value is passed on to the receiving website, or your website. When you receive inbound links from the following situations you may actually hinder any benefits from your work in developing your link building strategy. So if you are considering a link from a website with any of the below points noted your best option is to stay away from that site altogether and concentrate on other website opportunities.

- Links included on pages that are disallowed by the robots.txt.file

- Outbound links that have the rel=nofollow tag attached

- Links on websites that have a disorderly internal linking system or with broken pagination prohibit the ease of crawling to the page where your website link is listed.

- Any links on pages that meta robots have tagged as “nofollow” or “noindex”

- Links on single pages or a website or orphaned pages as they are called that do not form part of a flowing linking internal system.

d) What kind of links are they? Dynamic redirection links, static links or direct links?

In consideration of your link building program you have to be sure that all the inbound links are one-way static links. Often you will find that website owners, who are trying to avoid passing Page Rank, will often redirect their search engine robots and their users via their own website as opposed to linking directly to your website. If these are correctly completed you still gain assistance in getting targeted website visitors through the links and it will increase the times search engine rotors crawl your site however dynamic redirection links will not pass Page Rank. So if you are wishing to increase your website page rank then ensure that you are using websites that have one way or static links. Avoid the websites with dynamic redirection links.

e) Are you able to use your own anchor text?

If you are building links to increase name branding or to improve your websites ranking relating to specific keywords then you need to be able to decide for yourself the anchor text that is being used as this is a major factor in the link building process. When you are able to use keyword focused anchor text, or descriptive text shown with a hyperlink, this can help your websites keyword targeting.

There are a wide variety of link building strategies available for online business owners but as stated they do not all provide the maximum variety of benefits. In your decision to choose a linking program for your website make sure that your inbound links are improving your website visibility but also your position in the major search engines as well as being able to attract real people to your site from the links. Now you have the basic information that should assist you in your goal, get to it!

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Posted in link building |

Tags: deep linking, keywords, link building, seo, tips | 4 Comments »

Get Higher Directory Approval Ratio For Less Effort

May 20th, 2009 | Author: Michiel

How can you increase your chances for acceptance in directories? There are restrictions to being accepted by a directory and if you don’t follow directory guidelines set down by the directory you are most likely not going to be accepted. Affordable and effective website promotion methods considered today for internet business owners are the use of directory submissions. Some of the rules for directory submissions are in fact not written in the regulations of the directory itself and there is a right way and a wrong way to go about directory submissions.

There are thousands of SEO directories available online and they all have guidelines that must be followed and you need to ensure you follow the correct steps to ensure acceptance or at least have the highest possible chance to have your submission and your website accepted. These rules apply if you are submitting to the directory yourself or if you obtain the services of a directory submission company.

1. Submission of Home Pages only.
Some of the SEO-friendly directories available to you will only allow acceptance of your home page and generally deep linking is not allowed from these particular directories. There are some directories that state they will permit deep linking with an individual page URL or using a sub-folder and generally you will be accepted if you try to use deep linking. However if it is not stated that there is deep-linking then you will most certainly find your submission is rejected.

2. Keyword targeting and website titles.
When you are submitting your entry you are generally asked for your website title. Usually three to five words are permitted in the website title field; if your website title itself is very long then this may mean your submissions are rejected regardless. This title usually will be the anchor text detail that will be used to link back to your website. This field therefore is a very important aspect in the directory submission process. Some directories will request the website title be used and others will let you use some keyword targeting as well. Either way you still need to ensure that your title and keyword information is within the guidelines or rules of the directory submission site.

3. Category selection is a vital factor in directory submissions.
You must ensure that you select the correct category for your directory submissions. This point cannot be stressed enough. If you choose an incorrect category or an unrelated category it is almost certain that your submission will be rejected. The directories generally state in their submission rules or directory guidelines that you need to select the deepest category option available. That means you need to choose the category that is most directly related to your business product or service and website. The deepest category is in fact the best option for you anyway and for your website but you need to be very thoughtful when selecting the category you wish to be listed under. Good category choice improves your acceptance rate but also is the best assistance for your website as it will allow the directory listing to provide a contextual link back to your page rather than a standard back link that may not be relevant to your business. The contextual links back to your page are much more important for your ranking and overall business visibility than a standard back link.

4. Free Email Addresses.
Using a free email address during the directory submission will often also mean that your submission is rejected. Make sure that you are using the domain email address rather than a free email address option. The directories see this almost as a non person requesting entry to the directory and can, as stated, in many cases reject your request for submission.

The above pointers should give you a background into some of the requirements you need to keep in mind when submitting to directories. Following these simple guidelines can increase your chances of acceptance. Other options for increased acceptance are to use the services of a directory submission service for promotion of your website. They will be able to give you a higher acceptance rate and a much better result for the investment of time and money to create the submissions yourself.

Follow these seo tips above and you will find whether you submit to the directories yourself or you are using a directory submission service that you will have a much higher acceptance rate and the aim of course is to improve the volume of traffic to your website. By following the directory requirements you actually have a much better result because your entries will be relevant and therefore interested parties are more likely to be relevant to your product or business service therefore increasing your opportunity for profit.

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Posted in Manual Directory Submission Service |

Tags: deep linking, directory, link building, manual, search engine optimization, seo, service, submission | No Comments »