Posts Tagged ‘keywords’
The most frequently asked question I get is; “What is the best link building campaign (to achieve higher rankings obviously)?”
Of course it’s very different for each site, market, keywords and so on. Which is why we offer our services in small packages, so you can order them monthly in combination with each other.
First thing first; url’s & keywords; as long you or your seo-company keeps track of those and can provide us with it, that’s the best way, no doubt about that.
If not; keyword ranking report – it provides for a large number of pages the best keywords(phrases) and their rankings, so we have the data to work with and as a bonus; it’s very, very valuable for you to look at and follow up on your seo.
We offer 3 services;
Of course there are other link building tactics, but these 3 are ‘a sure bet’, and they work together very well. From the 200 different factors, the anchor text links from related, high PR pages is still the most important one.
While the best way to get those are the blog comments, then the articles and last are the directory submissions; when you put a price on them it’s the other way around.
Which means that for the same $XX you spend, you do get more or less the same total link value out of it … because that’s how I’ve been balancing these packages as best as possible over the years J
So, these are my monthly packages for it;
- Blog commenting : 50 total-PR blog commenting – $110
- Article writing & submissions : 1 article writing + 50 article submissions – $100
- Directory submissions : 250 homepage + 5×50 deep-linking = 500 manual directory submissions – $155
So, basically – yes, I’m suggesting that you simply take 1 package of each per month, or if your budget is limited you can change each time you order; point being; it’s the combination of them that will eventually do the trick.
But ok, let me give me a few important pointers; (all tactics give related links!)
- Biggest Advantage:
- High PR links
- Disadvantages:
- It’s just really is really hard!
- requires a lot of research (very expensive)
- native English writers (more expensive)
- mostly no anchor text link
- mostly no deep-linking
- Important:
- It’s mostly about high PR links without anchor text, but that still means that your homepage gets more PR and rather fast with these links, and so your homepage becomes that related, high PR page where you have 100% control over the anchor texts links used to link to other pages and that does show in the rankings!
- Advantages:
- Consistent
- As well decent PR links as large amount of links
- very, very good for anchor text deep-linking
- the more you do it, the better it actually gets
- Disadvantages:
- native English writers (more expensive)
- Important:
- That’s why it says consistent as first advantage – there are no major disadvantages. It’s just not cheap.
- Advantages:
- Cheap = you can get a really lot of links = the effect can by spectacular sometimes (as long you have PR already).
- Although average PR is rather low, the category tree structure and the other listings on the same page as your listing make the pages very related, this in combination with the large amount you get from it, the results are there.
- Disadvantages:
- You cannot do it forever!
- Simply put: 500 really very good directories, 500 good ones, then another 500-1000 just good enough, that’s it, those other 30.000 directories are or paid or crap.
- Once you have done about 1.500 directory submissions we can still do another 500 every few months, but then it’s just exhausted as a decent link building tactic.
- Note:
- As a last resource there are the semi-automated directory submissions; there are constantly new directories being created, to get into those from in the beginning will give you good links in the long run and it’s just $25 for 250 semi-automated directory submissions.
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Posted in SEO consultant, link building | 
Tags: article services, commenting, deep linking, directory, keywords, link building, tips | 1 Comment »
Many link building strategies have a wide range of benefits however there are also many options that give no benefit at all or provide only short term benefits. We all value our time and especially our money so we need to avoid those link building strategies that waste our time and money and concentrate on the strategies that will give us the best results possible. In considering the different options for promotion and optimization for your business and website with link building there are details you need to know before you start.
So what should you know and do before you start in your quest to obtain incoming links from websites?
a) Relevancy to your topic: The links you obtain are they from pages that have a related content with your websites keyword topics.
When you obtain links from a topically related website these are the ones you need for your keyword targeting. These kinds of inbound links will increase your website popularity and they will also improve your overall website general search engine ranking or visibility. Links from topically related websites, which are called contextual back links, do wonders to increase the website rankings for particular phrases and keywords.
b) The website you are getting a link from is it a website that is already popular with human visitors as well as search engines.
The popularity of a website does matter and there are two important things to consider regarding the incoming links and the popularity of the website they come from.
i) Does the website have a high profile with search engines?
ii) Does the website actually deliver real people that visit the pages your website link is listed in?
The websites that you need to obtain links from should have an actual people readership giving a high “internal page” visibility within search engines. As an example there are a high proportion of article directory websites which use the “article marketing” link building method. They generally have a high page ranking on their home page but often the internal pages are not popular and the page ranking does not follow through to any other pages. That means they have people who submit articles but there are not actually any people who are reading the follow on pages of their website.
c) The links that you use will they be crawlable by the search engines and will they provide value.
A most important factor relative to beneficial link building is defining whether a link can be crawled by search engines or not. Also important is whether the value is passed on to the receiving website, or your website. When you receive inbound links from the following situations you may actually hinder any benefits from your work in developing your link building strategy. So if you are considering a link from a website with any of the below points noted your best option is to stay away from that site altogether and concentrate on other website opportunities.
- Links included on pages that are disallowed by the robots.txt.file
- Outbound links that have the rel=nofollow tag attached
- Links on websites that have a disorderly internal linking system or with broken pagination prohibit the ease of crawling to the page where your website link is listed.
- Any links on pages that meta robots have tagged as “nofollow” or “noindex”
- Links on single pages or a website or orphaned pages as they are called that do not form part of a flowing linking internal system.
d) What kind of links are they? Dynamic redirection links, static links or direct links?
In consideration of your link building program you have to be sure that all the inbound links are one-way static links. Often you will find that website owners, who are trying to avoid passing Page Rank, will often redirect their search engine robots and their users via their own website as opposed to linking directly to your website. If these are correctly completed you still gain assistance in getting targeted website visitors through the links and it will increase the times search engine rotors crawl your site however dynamic redirection links will not pass Page Rank. So if you are wishing to increase your website page rank then ensure that you are using websites that have one way or static links. Avoid the websites with dynamic redirection links.
e) Are you able to use your own anchor text?
If you are building links to increase name branding or to improve your websites ranking relating to specific keywords then you need to be able to decide for yourself the anchor text that is being used as this is a major factor in the link building process. When you are able to use keyword focused anchor text, or descriptive text shown with a hyperlink, this can help your websites keyword targeting.
There are a wide variety of link building strategies available for online business owners but as stated they do not all provide the maximum variety of benefits. In your decision to choose a linking program for your website make sure that your inbound links are improving your website visibility but also your position in the major search engines as well as being able to attract real people to your site from the links. Now you have the basic information that should assist you in your goal, get to it!
SEO starts with keywords.
Search engine users enter the words into a search engine in order to find the information they want. Do you know which words people type in and how to choose the right words for your website?
The most obvious thing to find out about keywords are how often is it searched for. Which one of the three persons below will get most search traffic, do you think?
These images were found in the WordTracker Keyword Reseach Guide. 
It is clear that you need to use the same words that your customers use, rather than the correct industry terms. To find out which words that your customers use, you can use tools as WordTracker or the Google Keywords Tool.
However, that is not all that you will want to learn about the keywords. You also need to find out the competition on that keyword. For some keywords the competition is so strong that it is nearly impossible to achieve some rankings for those words.
And then you have to keep in mind conversions. What do you want your visitors to do? Sign up for something? Buy a product? Just enjoy free information? The different type of visitors use different keywords when finding your site. If your goal is to sell a product, you are not getting much out of visitors that only want to enjoy free information.
The right keywords do not only attract lots of search engine traffic, but also the right traffic.