Many link building strategies have a wide range of benefits however there are also many options that give no benefit at all or provide only short term benefits. We all value our time and especially our money so we need to avoid those link building strategies that waste our time and money and concentrate on the strategies that will give us the best results possible. In considering the different options for promotion and optimization for your business and website with link building there are details you need to know before you start.
So what should you know and do before you start in your quest to obtain incoming links from websites?
a) Relevancy to your topic: The links you obtain are they from pages that have a related content with your websites keyword topics.
When you obtain links from a topically related website these are the ones you need for your keyword targeting. These kinds of inbound links will increase your website popularity and they will also improve your overall website general search engine ranking or visibility. Links from topically related websites, which are called contextual back links, do wonders to increase the website rankings for particular phrases and keywords.
b) The website you are getting a link from is it a website that is already popular with human visitors as well as search engines.
The popularity of a website does matter and there are two important things to consider regarding the incoming links and the popularity of the website they come from.
i) Does the website have a high profile with search engines?
ii) Does the website actually deliver real people that visit the pages your website link is listed in?
The websites that you need to obtain links from should have an actual people readership giving a high “internal page” visibility within search engines. As an example there are a high proportion of article directory websites which use the “article marketing” link building method. They generally have a high page ranking on their home page but often the internal pages are not popular and the page ranking does not follow through to any other pages. That means they have people who submit articles but there are not actually any people who are reading the follow on pages of their website.
c) The links that you use will they be crawlable by the search engines and will they provide value.
A most important factor relative to beneficial link building is defining whether a link can be crawled by search engines or not. Also important is whether the value is passed on to the receiving website, or your website. When you receive inbound links from the following situations you may actually hinder any benefits from your work in developing your link building strategy. So if you are considering a link from a website with any of the below points noted your best option is to stay away from that site altogether and concentrate on other website opportunities.
- Links included on pages that are disallowed by the robots.txt.file
- Outbound links that have the rel=nofollow tag attached
- Links on websites that have a disorderly internal linking system or with broken pagination prohibit the ease of crawling to the page where your website link is listed.
- Any links on pages that meta robots have tagged as “nofollow” or “noindex”
- Links on single pages or a website or orphaned pages as they are called that do not form part of a flowing linking internal system.
d) What kind of links are they? Dynamic redirection links, static links or direct links?
In consideration of your link building program you have to be sure that all the inbound links are one-way static links. Often you will find that website owners, who are trying to avoid passing Page Rank, will often redirect their search engine robots and their users via their own website as opposed to linking directly to your website. If these are correctly completed you still gain assistance in getting targeted website visitors through the links and it will increase the times search engine rotors crawl your site however dynamic redirection links will not pass Page Rank. So if you are wishing to increase your website page rank then ensure that you are using websites that have one way or static links. Avoid the websites with dynamic redirection links.
e) Are you able to use your own anchor text?
If you are building links to increase name branding or to improve your websites ranking relating to specific keywords then you need to be able to decide for yourself the anchor text that is being used as this is a major factor in the link building process. When you are able to use keyword focused anchor text, or descriptive text shown with a hyperlink, this can help your websites keyword targeting.
There are a wide variety of link building strategies available for online business owners but as stated they do not all provide the maximum variety of benefits. In your decision to choose a linking program for your website make sure that your inbound links are improving your website visibility but also your position in the major search engines as well as being able to attract real people to your site from the links. Now you have the basic information that should assist you in your goal, get to it!
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Thank you for sharing this great information. SEO is a mix of online and offline website optimization. Offline optimization includes the optimization of the content, meta tags, headings for search engines. The best keywords should be wisely used in the text, titles, and meta tags to rank better in search engines. Online optimization is about link building. Link building process should be well thought. Not all the sites are worth to get links from.
I’ve been doing some SEO for our company’s website I must say I like the directory submission, article submission and blog commenting most. With the use of automatic submission tools, directory submission, article submission and blog commenting are made quick and easy. Yes, writing articles requires time and efforts, but it’s possible to hire a writer to create the articles if one is not good at writing.
Yeah, Julia’s right, this is a great article and I’m bookmarking it and Wonging it too.
One criticism I will make, not of your article but of Julia’s comment, is that I only submit to Yahoo, Best of The Web and any related vertical directories I can find. I don’t think there’s any gain in submission to directories indiscriminately.
Best,
BB
Hi Julia,
I use your FastBlogFinder every day and I’m loving it!
FastBlogFinder< - FREE trial DOWNLOAD
nice to see you here on my blog
cheers,
Michiel
hi BB,
well, it depends, your time is probably better spend searching for high value links, but 500 directory submissions for $100 is cheap, yet effective.
how I see it; SEO is 20% ’smart’ work, then there’s 80% just work, has to be done right, but not really that hard, just a whole lot of work, our company is specialized in doing the 80%, so that you have more time to do the 20% ’smart’ work.
still, like with the FastBlogFinder, it’s a tool that helps to get more done and better, but it will not to the job for you … it still takes somebody being committed to the cause to really score.
in other words; if hundreds or even thousands of directory submissions is all the site has, then no, that’s now going to work out. but for any sites with a rather good link profile already, mainly the high value link, then it’s very very effective to get more rankings out of your site by just directory submissions, as you’re site already has value, it now comes down to getting those anchor text links and our 250 homepage + 5×50 deep-linking packages has 30 different titles, we do that for just 4150 (including 30 unique descriptions), this while we’re one of those extremely rare submission services that actually checks the directories, our top500 directories are 500 top-directories !! ( we researched more than 20.000 directories so far!)
it’s like with article submissions, on many forums article submissions have a bad reputation, why? just because there are so many amateurs out there giving it a try, doing a terrible job at it and then go whining all over the forums that article submissions don’t work, while article submissions work very well; they just did a poor job … check this out; articlesdirectories
cheers,
michiel