As we said before, your aim is to get your website ranking high in the search engines. How successful you are in achieving this all depends on its online visibility. When we talk about visibility we are not only talking about internet users’ awareness of the site, we also mean how visible it is to the search engines. This visibility doesn’t just happen, it all comes down to hard work and continually building links.

The search engines decision as to where to place your website in the ranking system is due to a number of aspects. The most important aspect is building links and how valuable these links are. The more quality, one-way links your website has, the higher up the ranking system the search engine will place it. It may all sound straight-forward, but it is not so simple to get relevant one-way links from quality websites.

There are many directories in the World Wide Web but many of them are of poor quality and low standards. The first thing you need to do to achieve high quality links is to submit your website only to those directories of quality. Once you have found a good quality directory, submit your site under a suitable category. Certain details will then need to be filled in, the URL, keywords and your websites title with a short description.

After you have submitted your website details to a directory, this doesn’t mean it is automatically approved. Any directory of quality will manually assess the manual web site submission they receive. The editor of the directory will check through the details you registered with and evaluate whether the website contains original and relevant information and content. If the submission is approved, then you will receive a link from the directory. This is a valuable link to receive as these directories make an effort to maintain high standards for themselves by taking the time to manually check details.

Once you have your link from the directory, your website will be placed in a suitable category. This makes it all very simple for the search engines to locate your site and decide how relevant it is. The titles you entered when registering for the directory, become the ‘anchor’ or the ‘link text’ that link the directories to your site and the description you gave will appear under this title.

Now that you realize the titles you submit when you are registering for the directories become the links to your site, consider submitting titles with the purpose of targeting specific key terms or phrases for which you want to rank.  How the search engines rate your website is dependent on the anchor text of the links, so you will get a higher ranking if you target specific terms in your anchor text.

Leave a Reply

  • A New Day, A New SEOmoz
    Posted by randfishIt's been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow down this crazy pace? Nah. If you're feeling a sense of deja vu, don't worry; it's perfectly normal. We're the same old moz, but with a new […]
  • Apple to Take on Google in Showing Immediate Search Results?
    About ten days ago, Rob Ousbey posted a video on his blog showing Google streaming updates to search results as he typed letters into a search box. As he typed out his query, not only did he see a dropdown of suggested queries, but the search results themselves actually changed as he added letters. […]
  • Advanced SEO Course in Dublin this coming July 7-8
    Apologies for my first post in many months being about an advanced SEO course I'm instructing. But if you're on the hunt for advanced SEO training then this may be for you. The course is running on July 7 & 8 in Dublin, and I'm hoping it will offer people some really good insight into applying advanced SEO techniques. Read on if this tickl […]
  • Compare Bing & Google Rankings | Bing SEO Month
    With the merger of Yahoo & Bing as far as search results are concerned (Bing will provide Yahoo with it’s search results in futue), I think it’s time I took Bing SEO more seriously. So in September I’m going to examine the differences and similarities of the two primary search engines, Google and Bing, with [...]If you're one of the hundreds of rece […]
  • SEO Hot Tub – 20th August 2010
    The SEO Hot Tub is not just a way for us to talk about the latest and most important search engine optimisation (SEO) articles, but also a way to share our SEO knowledge and client learning’s. Reading articles from other SEO sources not only keeps you updated with what is going on in the industry, but also drives you to … Read moreSEO Hot Tub – 20th August 2 […]
  • Google now indexes SVG
    Webmaster Level: AllYou can now use Google search to find SVG documents. SVG is an open, XML-based format for vector graphics with support for interactive elements. We’re big fans of open standards, and our mission is to organize the world’s information, so indexing SVG is a natural step.We index SVG content whether it is in a standalone file or embedded dir […]