SEARCH
Recent Posts
TAG CLOUD
RSS Keep up-to-date !

PostHeaderIcon The Importance of Keywords

September 22nd, 2008 | Author: Michiel Van Kets

SEO starts with keywords.

Search engine users enter the words into a search engine in order to find the information they want. Do you know which words people type in and how to choose the right words for your website?

The most obvious thing to find out about keywords are how often is it searched for. Which one of the three persons below will get most search traffic, do you think?

These images were found in the WordTracker Keyword Reseach Guide.

It is clear that you need to use the same words that your customers use, rather than the correct industry terms. To find out which words that your customers use, you can use tools as WordTracker or the Google Keywords Tool.

However, that is not all that you will want to learn about the keywords. You also need to find out the competition on that keyword. For some keywords the competition is so strong that it is nearly impossible to achieve some rankings for those words.

And then you have to keep in mind conversions. What do you want your visitors to do? Sign up for something? Buy a product? Just enjoy free information? The different type of visitors use different keywords when finding your site. If your goal is to sell a product, you are not getting much out of visitors that only want to enjoy free information.

The right keywords do not only attract lots of search engine traffic, but also the right traffic.

Bookmark This!
[del.icio.us] [Digg] [Facebook] [Google] [LinkedIn] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email] More »
PostCategoryIcon Posted in search engine optimization | PostTagIcon Tags: , ,

Leave a Reply

CATEGORIES
Luminous websites
RSS SEOmoz US
  • An Interview on SEOBook
    Posted by randfishJust a short post tonight.First, off, I'm honored to be interviewed by Aaron Wall. We've had our differences and maintain some divergent opinions on a few topics, but we both have an insane passion for helping make SEO professionals better at their job and work hard to grow the credibility of SEO as a whole.Second - we've got […]
RSS SEO by The SEA USA
  • Would Google Offer Embedded Search Links to Site Owners?
    There are a number of advertising services on the Web that offer contextual search link sevices, which identify terms on a site and embed links within them pointing to advertisers’ pages. A Google patent granted earlier this week describes a way that web site publishers could identify parts of their pages that they would […]
RSS Red Cardinal SEO IE
  • Advanced SEO Course in Dublin this coming July 7-8
    Apologies for my first post in many months being about an advanced SEO course I'm instructing. But if you're on the hunt for advanced SEO training then this may be for you. The course is running on July 7 & 8 in Dublin, and I'm hoping it will offer people some really good insight into applying advanced SEO techniques. Read on if this tickl […]
RSS Hobo Web UK
  • Analyse This – Most SEO Tools Are $h*t
    Most seo tools are crap and a waste of your time. Even the new ones. Especially most of the PAID ones. There… I said it. There’s a big trend in the seo community to sell tools to seo newbies, but these tools won’t help you rank better if you just aren’t willing to think creatively. [...]If you're one of the hundreds of recent new subscribers to the Hobo […]
RSS Bruce Clay AU
  • SEO Hot Tub – 20th August 2010
    The SEO Hot Tub is not just a way for us to talk about the latest and most important search engine optimisation (SEO) articles, but also a way to share our SEO knowledge and client learning’s. Reading articles from other SEO sources not only keeps you updated with what is going on in the industry, but also drives you to … Read moreSEO Hot Tub – 20th August 2 […]
RSS from Google
  • Google Instant: Impact on Search queries
    Webmaster Level: AllWebmasters, you may notice some changes in you Search queries data due to the launch of Google Instant. With Google Instant, the page updates dynamically to show results for the top completion of what the user has typed, so this means people could be seeing and visiting your website much faster than before, and often without clicking the […]

Log out
Copyright © 2009 Affordable SEO Service | Monthly SEO Packages. All Rights Reserved.

This Blog is Powered by WordPress !